• brian wheatley

MoGraph? Never heard of it? – What exactly is it?

Well - it's short for Motion Graphics.

The art of animation that brings to life all kinds of things. Text, graphics, 3D worlds - all created within software such as Cinema4D, Strata Studio, Maya and Adobe After Effects.

This is a specialised industry and one which people spend years learning and perfecting their skills.

Character animation, funky chaotic transitions, diverse outer space universes - all can be created using a combination of software and of course creative thinking.

But sometimes it just needs to be used sparingly on certain video projects. Maybe bring a logo to life or animate text onto or off the screen.


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