MoGraph? Never heard of it? – What exactly is it?
Well - it's short for Motion Graphics.
The art of animation that brings to life all kinds of things. Text, graphics, 3D worlds - all created within software such as Cinema4D, Strata Studio, Maya and Adobe After Effects.
This is a specialised industry and one which people spend years learning and perfecting their skills.
Character animation, funky chaotic transitions, diverse outer space universes - all can be created using a combination of software and of course creative thinking.
But sometimes it just needs to be used sparingly on certain video projects. Maybe bring a logo to life or animate text onto or off the screen.